A pioneer in online training courses, lynda.com has a huge membership of loyal users who are always looking for the next thing to learn. I've written the monthly membership newsletter, in addition to pitching in for e-mail marketing campaigns and content-specific landing pages.
As one of the largest publishing houses in the U.S., Macmillan releases hundreds of books a year. Their Academic Marketing department works with educators across disciplines to find the perfect books from Macmillan’s list for their courses. The marketing challenge for the folks in Academic Marketing is two-fold: curating a list of the best, most relevant books for each discipline, and presenting all those titles with a tidy clarity, so their audience gets the information they need without a lot of noise.
Seasonal E-newsletters. They send 8 to 12 subject-specific emails featuring multiple titles and the occasional email dedicated to a single title. Their design approach is minimal and information-forward, which helps keep busy academics in the loop and engaged without overwhelming them.
Online Advertising. Macmillan Academic Marketing runs ads in educator-related publications, leveraging the animated gif to keep information short, organized, and clutter-free.
Peter Walsh reaches people through speaking engagements, television appearances, his own series of best-selling books, social media, and through an extensive online presence. We devised a website that delivers organized information about his goings-on and his de-cluttering philosophy.
We worked with the client to develop a website with a crystal clear message for a PR expert.
Restaurants are an experience. To be successful, owners must have great food, great people, and a great aesthetic. The owners of Le Marais Bistro and Bakery in San Francisco were looking for a branding campaign that not only conveyed a multi-sensory experience, but that could evolve as their tastes and menu do. We devised a creative approach where the food speaks for the owner's perennial characteristics: quality, craftsmanship, and style—Bay Area cool with a decidedly Parisian edge.
E-newsletters for special events
“Andrew is one of the most reliable and creative copywriters around. He’s a team player who’s always ready with fresh options and perspectives, no matter what new directives are thrown his way.”
“Andrew is my go-to guy for new projects. He has the uncanny ability to hear about a project and craft the perfect message, no matter the medium. He has an exceptional range of talents—from writing copy to designing a logo to creating a site that is both functional and beautiful. His work stands out from all the rest.”
“Andrew is a brilliant editor and copywriter. His feedback helped me focus my novel without losing my creative voice, and his book marketing experience was priceless.”
