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Restaurants are an experience. To be successful, owners must have great food, great people, and a great aesthetic. The owners of Le Marais Bistro and Bakery in San Francisco were looking for a branding campaign that not only conveyed a multi-sensory experience, but that could evolve as their tastes and menu do. We devised a creative approach where the food speaks for the owner's perennial characteristics: quality, craftsmanship, and style: Bay Area cool with a decidedly Parisian edge.